Dheekshith Kumar
Death from paid marketing
This about businesses and their dependance of paid marketing channels.
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Dheekshith Kumar
Apr 193 min
Conservation of Intent
The hidden reason why A/B tests aren’t as effective as they look.
30
Dheekshith Kumar
Apr 192 min
The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups
Startups build a great brand by being successful, finding product market fit and scaling traction, etc. But it’s not a real lever.
10
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