Dheekshith Kumar
where DAU/MAU fails
DAU/MAU is a popular metric for user engagement – it’s the ratio of your daily active users over your monthly active users.
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Dheekshith Kumar
- Apr 19
- 7 min
The Power User Curve
They call it L30 at FB and is a recent tool we discovered from Mr. Andrew Chen's Blog.
190
Dheekshith Kumar
- Apr 19
- 5 min
Death from paid marketing
This about businesses and their dependance of paid marketing channels.
240
Dheekshith Kumar
- Apr 19
- 3 min
Conservation of Intent
The hidden reason why A/B tests aren’t as effective as they look.
30
Dheekshith Kumar
- Apr 19
- 9 min
How to design successful social products with 3 habit-forming feedback loops
Many of the Social Apps are very different from each other, showing that success can come from many variations.
30
Dheekshith Kumar
- Apr 19
- 2 min
The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups
Startups build a great brand by being successful, finding product market fit and scaling traction, etc. But it’s not a real lever.
10
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