Sheetal
How Gen Z Shops from Fashion Brands in India: What Drives Their Purchases?
How Gen Z Shops from Fashion Brands: What Drives Their Purchases? Gen Z, born between the mid-1990s and early 2010s, is quickly becoming...
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Dheekshith Kumar
Apr 194 min read
where DAU/MAU fails
DAU/MAU is a popular metric for user engagement – it’s the ratio of your daily active users over your monthly active users.
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Dheekshith Kumar
Apr 197 min read
The Power User Curve
They call it L30 at FB and is a recent tool we discovered from Mr. Andrew Chen's Blog.
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Dheekshith Kumar
Apr 195 min read
Death from paid marketing
This about businesses and their dependance of paid marketing channels.
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Dheekshith Kumar
Apr 193 min read
Conservation of Intent
The hidden reason why A/B tests aren’t as effective as they look.
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Dheekshith Kumar
Apr 199 min read
How to design successful social products with 3 habit-forming feedback loops
Many of the Social Apps are very different from each other, showing that success can come from many variations.
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Dheekshith Kumar
Apr 192 min read
The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups
Startups build a great brand by being successful, finding product market fit and scaling traction, etc. But it’s not a real lever.
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