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about us
snoodify is platform focussed on genz and millenials to make shopping more fun, engaging and credible. we are building a marketplace layer on top of instagram to enable smoother shopping experiences.
let us understand this from 2 perspectives.
from user (genz and millennials who shop online and are active on social media) perspective : almost 60% of the purchases made offline and online are influenced by content they consume online. this is exactly where snoodify helps them buy smoothly, we eliminate the risk of getting scammed by introducing a marketplace internal to the app, this way users can buy with credibility. so they need not buy from amazon, flipkart where they lack choices and neither directly from instagram where they lack trust. bringing the advantages of both the worlds together.
from brand perspective (anyone who sells online with a message or brand) : almost all marketplaces charge an average of 40% commission on selling price, and above this they have heavy competition. on instagram where they run ads to sell via their platforms, advt cost skyrockets as average in app browser session time of instagram is 15seconds. they can't achieve better than 4 ROAS. this is where snoodify helps you sell smoothly and believe on a content+product supported growth curve.
vision
we aspire make these small and medium brands from across the width and breadth of the nation, profitable and sustainable.
mission
the mission is simply to make the first 1M users fall in crazy love with the product. and scale across india within 2-3 years.
history
we started out snoodify by building a price comparision engine for 6-7 months rigorously, only to find after cracking deals with amazon, flipkart, purplle and nykaa that the market and margins were really small. moreover we started to understand that this was a deadend. we gathered the courage to pivot into building something for small and medium homegrown brands.
that is how we evolved into being snoodify.
founders' history
the founders dheekshith and sheetal are batchmates at iit delhi. they have been studying together since 2020 covid batch. they managed to map and develop common interests in building ventures and experimenting out. dheekshith, sheetal and siddhant started snoodify in early february 2023 then eventually siddhant took to his career and sheetal and dheekshith had to pivot due to reasons above.
dheekshith kumar, born and brought up in chennai, was a professional chess player till he was 15. he trained with gukesh, praggnandhaa and almost all top indian players in the same batch. he won several national and international events and had to drop on chess due to personal reasons and studied to get into iit delhi and ever since, startups, code, algorithms, maths - have been the love of his life.
sheetal singh born and brought up in aligarh, did her schooling from jawahar navodaya vidyalaya and cracked jee with dakshana scholarship program and made her way to iit delhi. plays table tennis avidly. she shares the love for venture creation and growth as dheekshith.
the snoodify squad!
feel free to reach any one of us for anything. we are grounded.
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